Thursday, December 18, 2008

Cyber Savvy

One of the reasons that I decided to start keeping up with a blog was to become more acquainted with social media. I thought it would be the perfect time, with my being across the world, to delve into all of the available applications and figure out what works and what doesn't in terms of effective communication. Additionally, I figured it couldn't hurt to become well-versed in the new medium for my career, present or future.

Interestingly, the blog PR Disasters recently posted this after an interview with an Aussie recruiter, stating that to make it in the Australian corporate PR sect, knowledge of social media is not required. Cyber skills are not even seen "in CV’s at under $150k-level jobs, nor over either!" It's surprising to read this, especially after recently coming out of school where the emergence of web 2.0 is so harped on.

Maybe I can differentiate myself while I'm over there, demonstrating the importance and benefits of social media proficiency.

1 comment:

nicoleantoinette said...

Yeah, I feel like that's total crap. Web communications and social media are THE next thing.